about the studio
Meet the Designer
Hi, I’m María Belén, founder of Arriver Studio — a creative studio where strategy and essence come together to design soulful brands.
I believe a visual identity is not just a set of graphics — it’s how a brand speaks, feels, and connects. And that can only emerge after uncovering its essence, purpose, and emotion.
With over 13 years of experience and a perspective that blends Latin American sensitivity with a European lens, I help passionate entrepreneurs create brands that are authentic, human, and inspiring — and bring them to life through meaningful visual universes that leave a mark.
Español
Hola, soy María Belén, fundadora de Arriver Studio: un estudio creativo donde estrategia y esencia se unen para diseñar marcas con alma.
Creo que una identidad visual no es solo un conjunto de gráficos: es cómo una marca habla, se siente y conecta. Y eso solo puede surgir después de descubrir su esencia, propósito y emoción.
Con más de 13 años de experiencia y una mirada que combina la sensibilidad latinoamericana con una perspectiva europea, acompaño a emprendedores apasionados a crear marcas auténticas, humanas e inspiradoras —y a darles vida a través de universos visuales con sentido, que dejen huella.
Why Brand Design?
Since I was little, I’ve always been drawn to the arts—painting, photography, writing, ceramics, even music. But I never wanted to create just for beauty’s sake. I’ve always needed to say something through what I do.
That’s why I found my place in visual communication and brand design—where creativity meets strategy and storytelling. I believe design is about making ideas visible, building connections, and giving shape to purpose.
So I don’t just design logos… I craft meaningful visual identities that feel honest, intentional, and aligned with a story that deserves to be heard.
When a brand is well-designed, people feel it before any words are said… And that’s something so powerful I love being part of!
Design as Connection
From Arriver, I collaborate with brands that embrace creativity, sensitivity and a genuine personality to stand out and make a meaningful connections with people.
Whether you’re in lifestyle, food, hospitality, art, design or any other field where authenticity and emotions play a role, I’m here to bring your vision to life!
Design is about clarity, beauty… and soul, so I believe in creating with care, and working closely with my clients to reflect what makes their brand unique.
Good brand design should serve as a bridge, resonating with your audience on a deeper emotional level. That’s why, looking ahead, I’m committed to integrating insights from human psychology and user experience into the brand design process to create stronger communications.