March 2025

Brand Identity · Brand Collateral Koraiken Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor. Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods. Client: Koraiken Boutique de Regalos · Ushuaia Industry: Lifestyle, Fashion & Decor Services: Brand Design, Packaging, Signage. Brand Designer & Author: Maria Belen Kippes Brand Identity · Brand Collateral Koraiken Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor. Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods. Client: Koraiken Boutique de Regalos · Ushuaia Industry: Lifestyle, Fashion & Decor Services: Brand Design, Packaging, Signage. Brand Designer & Author: Maria Belen Kippes The vision was to convey the beauty quality – handmade gifts, in a warm and harmonious atmosphere. The store’s name, “Koraiken,” meaning “Spring” in the Tehuelche language, inspired the color palette: soft shades of pink combined with a deep, fresh “moss green,” and a light “vanilla cream” to add a neutral tone. Regarding typography, an organic-cursive style was used, featuring leaf-inspired shapes. To complement the organic feel, I incorporated Montserrat, a sans-serif typeface, bringing a modern and clean touch to the brand. The new visual identity was applied across the store’s signage, packaging (wrapping paper, adhesive labels, hangtags) and social media presence, helping Koraiken become a cozy and delicate local boutique for women seeking special design and handcrafted products (as gifts, but also for themselves), but mainly looking for a memorable shopping experience. The product presentation, with its thoughtful packaging and attention to detail, resonated with customers. “Love for details” became a key theme, reflected both in the curated product selection and in the personalized customer experience. RELATED PORTFOLIO / Brand Identity Murmur Gem Artizanal Brand Identity La Conac Pensiune Hospitality Brand Brand Identity La Mediterranea Restaurant Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE