Brand Identity · Brand Collateral
Koraiken
Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor.
Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods.
Client: Koraiken Boutique de Regalos · Ushuaia
Industry: Lifestyle, Fashion & Decor
Services: Brand Design, Packaging, Signage.
Brand Designer & Author: Maria Belen Kippes
Brand Identity · Brand Collateral
Koraiken
Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor.
Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods.
Client: Koraiken Boutique de Regalos · Ushuaia
Industry: Lifestyle, Fashion & Decor
Services: Brand Design, Packaging, Signage.
Brand Designer & Author: Maria Belen Kippes
The vision was to convey the beauty quality – handmade gifts, in a warm and harmonious atmosphere.
The store’s name, “Koraiken,” meaning “Spring” in the Tehuelche language, inspired the color palette: soft shades of pink combined with a deep, fresh “moss green,” and a light “vanilla cream” to add a neutral tone.
Regarding typography, an organic-cursive style was used, featuring leaf-inspired shapes. To complement the organic feel, I incorporated Montserrat, a sans-serif typeface, bringing a modern and clean touch to the brand.
The new visual identity was applied across the store’s signage, packaging (wrapping paper, adhesive labels, hangtags) and social media presence, helping Koraiken become a cozy and delicate local boutique for women seeking special design and handcrafted products (as gifts, but also for themselves), but mainly looking for a memorable shopping experience.
The product presentation, with its thoughtful packaging and attention to detail, resonated with customers. “Love for details” became a key theme, reflected both in the curated product selection and in the personalized customer experience.
