Brand Identity - Arriver Brand Design Studio

Murmur Gem Artizanal, a new visual identity inspired by slowlife and nature

Brand Identity · Packaging Design Murmur Murmur (meaning ‘whisper’ in Romanian) is an artisanal jam brand whose goal was to create an identity that moves away from the usual ‘natural’ and ‘healthy’ stereotypes, both visually and in its brand narrative. Client: Murmur Gem Artizanal Industry: Food Brand – Gastronomy Services: Brand Design, Creative Direction, Packaging, Social Media Design, Printed Design Brand Designer & Author: Maria Belen Kippes Brand Identity · Packaging Design Murmur Murmur (meaning ‘whisper’ in Romanian) is an artisanal jam brand whose goal was to create an identity that moves away from the usual ‘natural’ and ‘healthy’ stereotypes, both visually and in its brand narrative. Client: Murmur Gem Artizanal Industry: Food Brand – Gastronomy Services: Brand Design, Creative Direction, Packaging, Social Media Design, Printed Design Brand Designer & Author: Maria Belen Kippes The brand was designed for young, urban people who seek a holistic way of wellbeing—mind and body— and who value the origin of the products they consume, choosing quality over quantity. The main pain point identified was the discomfort of living surrounded by noise and stress in modern city life, and the—conscious or unconscious—need for contact with nature, calm pauses, and real moments of enjoyment in everyday routines to feel balanced. From a conceptual and psychological approach, Murmur was imagined as someone who speaks softly but with depth. Someone who enjoys simple things: a slow breakfast, a sunlit open window, a warm cup, a good book, walking through the city without rushing. A person with a refined yet simple aesthetic sense—curious, independent—who values mindful self-care and deeply appreciates their time. Respecting the seasonality of each ingredient, Murmur’s recipe combines fruits with flowers or spices in unexpected ways—strawberry and lavender, pear and cinnamon, peach and jasmine—creating a delicate sensory experience. Like a small ritual of flavor and silence, connected to a slow lifestyle. Each jar carries the “whisper of nature”: its cycles, its fruits, and its wisdom, offering balance within the fast rhythm of modern life. The project included the full development of the brand: strategy, visual identity, creative direction, packaging, and printed and digital design. As a result, the visual identity translates the ideas of nature, slow living, and delicatessen into soft, organic forms; a warm, earthy color palette; serif typefaces that balance classic and modern styles; airy visual compositions; and hand-drawn illustrations. From the creative direction, clear guidelines were defined for the visual language, photographic style, illustrations, and textures, ensuring conceptual and emotional consistency across all brand touchpoints. RELATED PORTFOLIO / Brand Identity Feminine & soft visual identity for Koraiken Boutique in Patagonia Brand Identity Branding La Conac. A sparkle of Dolce Vita style in Hospitality Brand Identity La Mediterránea: Refined gastronomy branding with spirit of adventure Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE

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Feminine & soft visual identity for Koraiken Boutique in Patagonia

Brand Identity / sergyofx@yahoo.com

Brand Identity · Brand Collateral Koraiken Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor. Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods. Client: Koraiken Boutique de Regalos · Ushuaia Industry: Lifestyle, Fashion & Decor Services: Brand Design, Packaging, Signage. Brand Designer & Author: Maria Belen Kippes Brand Identity · Brand Collateral Koraiken Located in Ushuaia (Argentina), Koraiken is a family-owned small store that offers a handcrafted and design products such as handbags, scarves, jewelry and home décor. Without falling into the typical idea of a “rustic artisan shop”, my mission here was to develop a fresh, friendly, feminine, and delicate brand identity to elevate the boutique’s image and appeal to local women who appreciate the quality and beauty of handmade goods. Client: Koraiken Boutique de Regalos · Ushuaia Industry: Lifestyle, Fashion & Decor Services: Brand Design, Packaging, Signage. Brand Designer & Author: Maria Belen Kippes The vision was to convey the beauty quality – handmade gifts, in a warm and harmonious atmosphere. The store’s name, “Koraiken,” meaning “Spring” in the Tehuelche language, inspired the color palette: soft shades of pink combined with a deep, fresh “moss green,” and a light “vanilla cream” to add a neutral tone. Regarding typography, an organic-cursive style was used, featuring leaf-inspired shapes. To complement the organic feel, I incorporated Montserrat, a sans-serif typeface, bringing a modern and clean touch to the brand. The new visual identity was applied across the store’s signage, packaging (wrapping paper, adhesive labels, hangtags) and social media presence, helping Koraiken become a cozy and delicate local boutique for women seeking special design and handcrafted products (as gifts, but also for themselves), but mainly looking for a memorable shopping experience. The product presentation, with its thoughtful packaging and attention to detail, resonated with customers. “Love for details” became a key theme, reflected both in the curated product selection and in the personalized customer experience. RELATED PORTFOLIO / Brand Identity Murmur Gem Artizanal Brand Identity La Conac Pensiune Hospitality Brand Brand Identity La Mediterranea Restaurant Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE

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Branding La Conac. A sparkle of Dolce Vita style in Hospitality

Brand Identity / sergyofx@yahoo.com

Brand Identity · Digital Design La Conac In 2024, under new management, La Conac reopened with a refreshed and revitalized image. This small hotel in the city of Arad offers guests a peaceful, elegant, and comfortable retreat. The new visual identity was designed to convey a sophisticated resting experience, evoking the pleasure of travel, relaxation, and the ability to enjoy life (even during business trips). Client: La Conac · Arad by Ari Apartments Industry: Hospitality Services: Brand Design, Social Media Design, Printed Design Credits: Photography – ILIHAUS Ilisie Sergiu Adrian Brand Designer & Author: María Belén Kippes Brand Identity · Digital Design La Conac In 2024, under new management, La Conac reopened with a refreshed and revitalized image. This small hotel in the city of Arad offers guests a peaceful, elegant, and comfortable retreat. The new visual identity was designed to convey a sophisticated resting experience, evoking the pleasure of travel, relaxation, and the ability to enjoy life (even during business trips). Client: La Conac · Arad by Ari Apartments Industry: Hospitality Services: Brand Design, Social Media Design, Printed Design Credits: Photography – ILIHAUS Ilisie Sergiu Adrian Brand Designer & Author: María Belén Kippes https://arriverdesign.com/wp-content/uploads/2025/02/laconac-colors-2.mp4 The “Mediterranean Vibes” and the “Dolce Vita” (a lifestyle of relaxation, art, and beauty) have strongly inspired the brand’s personality and visual style. Seeking warmth and harmony, the new brand identity for La Conac combines a vibrant and welcoming color palette: deep blue, sunny yellow, with accents of orange, light turquoise, and chalk white. The main typography in the logo and throughout the typographic system is Bellefair, a classic serif that reinforces the feeling of balance, elegance, and timelessness. Archetype Analysis To build a deeper brand-connection with guests and ensure every brand element is purposeful and emotionally engaging, I used the method of Archetype Analysis to define the brand’s personality. The Explorer archetype reflects the desire to travel, to discover new places and experiences. The Lover archetype embodies intimacy, relax and pleasure. By combining these two archetypes, we crafted a brand that goes beyond just accommodation, offering and communicating a refined and emotional experience. SOCIAL MEDIA PRESENCE The new brand identity was mainly applied in the digital space. This strategic redesign helped solidify the hotel’s identity, projecting a more polished and consistent image on Social Media, complemented with professional photography and videos. La Conac not only achieved a stronger and more consistent brand perception, but also positioned itself as an ideal destination for travelers, couples, and families looking for a unique, intimate, and serene stay in the city, whether for leisure or work. RELATED PORTFOLIO / Brand Identity Murmur Gem Artizanal, a new visual identity inspired by slowlife and nature Brand Identity Feminine & soft visual identity for Koraiken Boutique in Patagonia Brand Identity La Mediterránea: Refined gastronomy branding with spirit of adventure Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE

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La Mediterránea: Refined gastronomy branding with spirit of adventure

Brand Identity / sergyofx@yahoo.com

Brand Identity · Brand Collateral La Mediterranea Welcome aboard a culinary journey. Located within an exclusive private neighborhood in Buenos Aires Province – Argentina, La Mediterránea was created to offer a unique dining experience: a journey of flavors inspired by the cuisine of the Old Continent. More than just a restaurant, its concept invites guests to discover new Mediterranean culinary traditions every weekend, blending quality, sophistication, and a sense of adventure. To capture this essence, the visual identity was designed with an elegant and evocative approach. Client: La Mediterranea Club Gourmet Industry: Gastronomy – Food & Beverage Services: Brand Design, Printed & Digital Design, Menu Design. Brand Designer & Author: María Belén Kippes Brand Identity · Brand Collateral La Mediterranea Welcome aboard a culinary journey. Located within an exclusive private neighborhood in Buenos Aires Province – Argentina, La Mediterránea was created to offer a unique dining experience: a journey of flavors inspired by the cuisine of the Old Continent. More than just a restaurant, its concept invites guests to discover new Mediterranean culinary traditions every weekend, blending quality, sophistication, and a sense of adventure. To capture this essence, the visual identity was designed with an elegant and evocative approach. Client: La Mediterranea Club Gourmet Industry: Gastronomy – Food & Beverage Services: Brand Design, Printed & Digital Design, Menu Design. Brand Designer & Author: María Belén Kippes The deep teal color (also used in the brand identity of the neighborhood as corporative color), represents the sea, conveys mystery and sophistication, while complementary orange and beige tones add warmth and balance. As a visual metaphor, the isologo combines a sailing ship on a plate (that could be also waves of water), symbolizing the spirit of exploration and the deep connection between food and travel. A classic serif typeface, inspired by Roman stone engravings, reinforces the connection to Mediterranean history and heritage. Launched alongside the restaurant’s opening, this brand identity not only attracted neighborhood residents but also became a key for the residential development, adding exclusive value to the project and attracting new buyers to this premium gated community. https://arriverdesign.com/wp-content/uploads/2025/02/pattern-design-color-palette.mp4 RELATED PORTFOLIO / Brand Identity Murmur Gem Artizanal, a new visual identity inspired by slowlife and nature Brand Identity Feminine & soft visual identity for Koraiken Boutique in Patagonia Brand Identity Branding La Conac. A sparkle of Dolce Vita style in Hospitality Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE

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Crafting a visual identity to the magic sound of harp

Brand Identity / sergyofx@yahoo.com

Brand Identity · Brand Collateral Harp Artist, Alexandra Iancu This project was made for Alexandra, a young talented musician who began studying music in her childhood. She often says that “someone up there” shaped her destiny through music, guiding her to meet the right people at the right moments, allowing her to become a professional musician. Her lifelong companion in this journey is the harp. Client: Alexandra Rebeca Iancu Industry: Creativity – Music Services: Brand Design, Printed Design Brand Designer & Author: María Belén Kippes Brand Identity · Brand Collateral Harp Artist, Alexandra Rebeca Iancu This project was made for Alexandra, a young, talented musician who began studying music in her childhood. She often says that “someone up there” shaped her destiny through music, guiding her to meet the right people at the right moments, allowing her to become a professional musician. Her lifelong companion in this journey is the harp. Client: Alexandra Rebeca Iancu Industry: Creativity – Music Services: Brand Design, Printed Design Brand Designer & Author: María Belén Kippes Alexandra started her musical journey performing ambient music at events, primarily weddings, with a distinctly feminine, almost fairytale-like presence. However, as her career evolved, she felt the need to elevate her image to reflect her professional growth. She wanted to establish herself as a professional harpist capable of performing in concert halls and musical events, appealing to a different kind of audience. The challenge was to find a balance between preserving her delicate, fresh, and elegant identity—rooted in the mystical and enchanting nature of the harp—while also projecting a strong, professional image. To achieve this, I crafted a visual identity that harmonizes femininity with professionalism. I selected a color palette of gold, pink, and white to emphasize elegance and delicacy while maintaining a sense of sophistication. The typography combines a clean and structured sanserif font to convey elegance and strength, with a graceful handwritten font reflecting creativity and personality. The most distinctive element of the brand is the isotype, which blends the figure of a harp with a bird—a nod to both Alexandra’s central instrument and her voice. The singing bird symbolizes delicacy, charm, and a captivating presence, embodying the essence of Alexandra’s musical performances. Besides the visual identity, I designed new business cards using a 3D gold foil technique on a soft matte white paper, leaving a refined and lasting impression when shared with potential clients, collaborators, or fellow musicians. This new visual identity allows Alexandra to maintain her enchanting and feminine essence while confidently embracing her evolution as a professional harpist ready to reach new stages and audiences. RELATED PORTFOLIO / Brand Identity Murmur Gem Artizanal, a new visual identity inspired by slowlife and nature Brand Identity Feminine & soft visual identity for Koraiken Boutique in Patagonia Brand Identity Branding La Conac. A sparkle of Dolce Vita style in Hospitality Brand Identity Load More Want to work with us? LET´S CONNECT NOW! Instagram Facebook WhatsApp E-mail BASED IN ROMANIA. WORKING WORLDWIDE

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