Brand Identity · Digital Design
La Conac
In 2024, under new management, La Conac reopened with a refreshed and revitalized image. This small hotel in the city of Arad offers guests a peaceful, elegant, and comfortable retreat. The new visual identity was designed to convey a sophisticated resting experience, evoking the pleasure of travel, relaxation, and the ability to enjoy life (even during business trips).
Client: La Conac · Arad by Ari Apartments
Industry: Hospitality
Services: Brand Design, Social Media Design, Printed Design
Credits: Photography – ILIHAUS Ilisie Sergiu Adrian
Brand Identity · Digital Design
La Conac
In 2024, under new management, La Conac reopened with a refreshed and revitalized image. This small hotel in the city of Arad offers guests a peaceful, elegant, and comfortable retreat. The new visual identity was designed to convey a sophisticated resting experience, evoking the pleasure of travel, relaxation, and the ability to enjoy life (even during business trips).
Client: La Conac · Arad by Ari Apartments
Industry: Hospitality
Services: Brand Design, Social Media Design, Printed Design
Credits: Photography – ILIHAUS Ilisie Sergiu Adrian
The “Mediterranean Vibes” and the “Dolce Vita” (a lifestyle of relaxation, art, and beauty) have strongly inspired the brand’s personality and visual style.
Seeking warmth and harmony, the new brand identity for La Conac combines a vibrant and welcoming color palette: deep blue, sunny yellow, with accents of orange, light turquoise, and chalk white.
The main typography in the logo and throughout the typographic system is Bellefair, a classic serif that reinforces the feeling of balance, elegance, and timelessness.
Archetype Analysis
To build a deeper brand-connection with guests and ensure every brand element is purposeful and emotionally engaging, I used the method of Archetype Analysis to define the brand’s personality.
The Explorer archetype reflects the desire to travel, to discover new places and experiences. The Lover archetype embodies intimacy, relax and pleasure. By combining these two archetypes, we crafted a brand that goes beyond just accommodation, offering and communicating a refined and emotional experience.
SOCIAL MEDIA PRESENCE
The new brand identity was mainly applied in the digital space. This strategic redesign helped solidify the hotel’s identity, projecting a more polished and consistent image on Social Media, complemented with professional photography and videos.
La Conac not only achieved a stronger and more consistent brand perception, but also positioned itself as an ideal destination for travelers, couples, and families looking for a unique, intimate, and serene stay in the city, whether for leisure or work.
