Brand Identity · Brand Collateral
La Mediterranea
Welcome aboard a culinary journey. Located within an exclusive private neighborhood in Buenos Aires Province – Argentina, La Mediterránea was created to offer a unique dining experience: a journey of flavors inspired by the cuisine of the Old Continent. More than just a restaurant, its concept invites guests to discover new Mediterranean culinary traditions every weekend, blending quality, sophistication, and a sense of adventure. To capture this essence, the visual identity was designed with an elegant and evocative approach.
Client: La Mediterranea Club Gourmet
Industry: Gastronomy
Services: Brand Design, Printed & Digital Design, Menu Design.
Brand Identity · Brand Collateral
La Mediterranea
Welcome aboard a culinary journey. Located within an exclusive private neighborhood in Buenos Aires Province – Argentina, La Mediterránea was created to offer a unique dining experience: a journey of flavors inspired by the cuisine of the Old Continent. More than just a restaurant, its concept invites guests to discover new Mediterranean culinary traditions every weekend, blending quality, sophistication, and a sense of adventure. To capture this essence, the visual identity was designed with an elegant and evocative approach.
Client: La Mediterranea Club Gourmet
Industry: Gastronomy
Services: Brand Design, Printed & Digital Design, Menu Design.
The deep teal color (also used in the brand identity of the neighborhood as corporative color), represents the sea, conveys mystery and sophistication, while complementary orange and beige tones add warmth and balance.
As a visual metaphor, the isologo combines a sailing ship on a plate (that could be also waves of water), symbolizing the spirit of exploration and the deep connection between food and travel.
A classic serif typeface, inspired by Roman stone engravings, reinforces the connection to Mediterranean history and heritage.
Launched alongside the restaurant’s opening, this brand identity not only attracted neighborhood residents but also became a key for the residential development, adding exclusive value to the project and attracting new buyers to this premium gated community.
